Client Overview
Bintelli Karts is a division of Bintelli, a trusted name in the powersports industry. Specializing in high-performance go karts for recreational use, Bintelli Karts needed a streamlined online storefront to showcase their products and reach a growing audience of motorsports enthusiasts.
Project Goals
Bintelli partnered with Asheville Web Design to create a modern, high-performance eCommerce site tailored to selling go karts directly to consumers. Project goals included:
- Creating a bold, easy-to-navigate design that matched the Bintelli brand
- Building a WooCommerce-powered store with product variations and inventory control
- Providing detailed product pages with specs, images, and shipping info
- Optimizing for SEO and mobile users
- Allowing customers to request freight shipping quotes at checkout
Our Approach
We worked closely with Bintelli’s marketing team to map out customer journeys, design user-friendly navigation, and integrate eCommerce features. Key components of the project included:
1. Custom WooCommerce Store
Using WooCommerce, we created a tailored shopping experience with product pages that include:
- Multiple image galleries for each go kart
- Color and engine size variations
- Expandable spec sheets
- Prominent “Get a Shipping Quote” call-to-action
2. Freight Shipping Integration
Because go karts require freight shipping, we developed a custom quote request tool that allows buyers to submit their zip code and receive a personalized freight estimate from Bintelli’s team.
3. Mobile-First Design
Recognizing that a large portion of traffic would come from mobile users, we prioritized speed and simplicity. The site’s responsive layout ensures smooth browsing and checkout across all devices.
4. SEO & Performance Optimization
We optimized every product page for search engines, including meta titles, alt tags, schema markup, and fast-loading images to boost rankings and conversion rates.
Results
The Bintelli Karts site launched successfully and quickly saw an increase in direct-to-consumer inquiries and quote requests. The professional design, seamless shopping experience, and custom freight tool helped the brand position itself as a leader in online go kart sales.
Services Provided
- eCommerce Web Design
- WooCommerce Development
- Custom Quote Request System
- Mobile Optimization
- Speed and SEO Optimization
- Ongoing Hosting and Maintenance
Ongoing Support
Asheville Web Design continues to work with Bintelli Karts to maintain the site, update inventory, and enhance the user experience as the brand expands its go kart offerings nationwide.
Website Category:
- eCommerce
Services Provided:
