Case Study: Not Entirely Average

Overview

Not Entirely Average is a popular recipe and lifestyle blog, offering readers beautifully crafted recipes, cooking tips, and engaging food content. As the blog grew in popularity, it required a well-optimized, user-friendly website with strong SEO to attract more visitors, as well as ongoing technical support and troubleshooting to keep things running smoothly. Asheville Web Design partnered with Not Entirely Average to provide web design improvements, SEO enhancements, and reliable tech support, ensuring an optimal experience for both readers and the site owner.

Challenges

• Website Performance & Navigation: The site needed design refinements to improve usability and engagement.
• Search Engine Optimization (SEO): Optimizing recipe content for higher search rankings and better visibility on Google.
• Technical Issues & Site Errors: The blog required troubleshooting support for various backend and performance-related issues.
• Ongoing Support & Maintenance: Keeping the site updated and running smoothly with minimal downtime.

Solutions & Implementation

Web Design Enhancements

We made strategic design updates to improve:

• The overall layout and readability of recipes and blog posts
• Mobile responsiveness to ensure seamless browsing on all devices
• Navigation and search functionality so users can easily find recipes

SEO Optimization

To increase organic traffic and recipe visibility, we implemented:

• Keyword optimization for popular recipes and food-related searches
• Technical SEO improvements (structured data for recipes, faster page loads, optimized meta tags)
• Internal linking strategies to improve page authority and user engagement

Technical Support & Troubleshooting

We provided ongoing technical support, resolving issues such as:

• Site speed optimizations for faster load times
• Plugin conflicts and WordPress troubleshooting
• Fixing broken links and formatting issues to maintain a seamless user experience

Results

• Improved Search Rankings: Enhanced SEO led to a higher ranking for recipe-related keywords, driving more organic traffic.
• Better User Experience: Web design updates made the site easier to navigate, increasing reader engagement.
• Reliable Performance: Troubleshooting and support minimized downtime and site errors, ensuring a smooth experience for visitors.

With Asheville Web Design’s support, Not Entirely Average has grown into a well-optimized, high-performing food blog. By providing web design improvements, SEO enhancements, and ongoing technical support, we’ve helped the blog reach a wider audience and maintain a strong online presence.

Need expert technical support, SEO, and web design for your blog? Let Asheville Web Design help!